about dré Labre

Dré Labre has witnessed many waves of technological integration over his storied career, from the emergence of the internet and social media to the rise of mobile. Now, as a pioneering AI Future Creative, he is helping organizations navigate the transformative integration of artificial intelligence.

With digital experience dating back to the mid-90s, collaborating with top agencies and brands, Dré has an intricate understanding of how to adapt workflows and strategies to capitalize on new innovations. He began actively integrating AI into his own practice in 2017, giving him unparalleled hands-on expertise.

As organizations reckon with how to adopt and utilize AI, Dré provides invaluable guidance grounded in real-world application. His philosophy is that futures thinking rooted in science fiction offers glimpses of tomorrow that inform strategic decisions today. With an eye towards what’s on the horizon, he partners with clients to imagine and create the future.

Dré’s innovative, forward-thinking approach has been recognized globally by platforms like Cannes Lions and The One Show. He has disrupted conventional thinking with campaigns leveraging emerging technology for clients including Interactive Beer Fridges for Molson Canadian, a breathalyzer ride-hailing kiosk for Uber, and a two-time Guinness Award Winning Light Installation in the Utah Desert for WestJet.

Dré's expertise extends far beyond his resume. He has an unquenchable curiosity and drive for innovation that permeates everything he does. As a modern polymath, he is constantly exploring new creative frontiers like composing music, directing films, and crafting immersive interactive experiments. Dré is fueled by possibility - he sees every situation as a chance to ask "what if?" and push boundaries. It is this insatiable appetite for the undiscovered and untested that enables him to bring a truly multidimensional perspective and approach. Dré's superpower is his ability to draw connections and ideas from across disciplines and fields that others may never think to link. He fluidly synergizes arts, technology, business, and culture in his work. It is his unique blend of versatile talents and relentless imagination that empowers him to envision and create the future.

When you partner with Dré, you don't just gain a creative partner or a consultant. You gain an ally with an expansive vision of the future of AI integration and the actionable insights to create it.