Kraft spreads the love by uniting families that are apart over the holidays

We use the internet to stay connected to the ones we love when we are apart from them. Sometimes tapping a heart on social media just isn’t enough. That why we invented bears you can hug that sends more than just a like to your loved ones.

A giant Bear Hugs installation was developed for Toronto and Vancouver along with smaller, more portable versions that can be taken home, connected to your wifi and in turn connected to a loved one.