"Car" I said, "Overlay historical photos and video of key landmarks." This was my favourite way to drive through the city.

The brief for Birthday Boy was ‘everyday mundane science fiction’ set it the year 2059. My biggest client at the time would be celebrating their 100th anniversary that same year and I wanted to explore what a day in the life might look like at that time horizon.

Considering the client reading this wouldn’t be invested in ideas that far in the future, they could relate to the concept of working for a brand at such a milestone birthday. This anchored them in the future and gave them something to relate to.

In this exercise I reach out to writers and asked them to write a short story based on a simple brief, containing a time horizon, themes and a few details I’d like covered.

Once the story is written, I extract diegetic prototypes from it and turn them into Design Fiction ideas in the form of mock ads that are scattered throughout the book as if they were evidence of that fictional world.