A response to Russia’s “gay propaganda” laws

This PSA was created as a response to the perceived ongoing discriminatory practices in Russia around the Olympics. We designed this ad to illustrate support for all athletes competing in Sochi.

10,000,000 views in its first week of release.

Behind the Scenes: Before and After VFX

We were lucky to work with Topix on this project. They were able to elevate the production value from a backyard video shoot into something worthy of global attention.