WestJet breaks two world records en route to a Las Vegas-focused stunt.

As a WestJet flight from Toronto crossed over the Mojave Desert on its descent into Las Vegas, a kilometre-wide LED roulette wheel was illuminated. The wheel began “spinning,” cycling through the seat numbers on the plane before settling on 4A. The winner was given a sizeable jackpot – including a $2,500 shopping spree, two round-trip flights from WestJet and tickets to several attractions and entertainment in the city, among many other prizes – while everyone else on the flight were given discounted tickets to Cirque du Soleil, complementary cocktails from STK at The Cosmopolitan, and $25 gift cards for the Miracle Mile Shops at Planet Hollywood.

In creating a prize wheel large enough to be seen from the plane at 12,000 feet, WestJet also broke two Guinness World Records: the greatest light output in a projected image and largest circular projection.

One of the biggest hurdles with this stunt was figuring out how to pull-off such a massive light installation. After countless elaborate proposals from prospective partners, we took the design into our own hands and in working with flight ops and stage lighting companies designed a cost-effective lighting set up that everyone involved rallied behind to bring it to life.