Saving migratory birds with a tweet

Every year migratory birds get fooled by office tower lights and tragically collide into buildings. It’s a much bigger problem than most people realize. We worked with FLAP (Fatal Light Awareness Program) to create an interactive piece to help raise awareness of the issue.

We designed an IoT (Internet of Things) billboard in downtown Toronto asking people to control it with their phone using Twitter (Back when doing these kinds of things was still pretty novel). Upon turning magically turning it off, a secret message was revealed to them, driving home the point.