Molson Canadian Slapshot Fridge (2014)

This fridge gives hockey fans a literal shot at prizes

We took the two most Canadian things of all-time, Molson Canadian and Hockey, and combined them to create the Slap Shot Beer Fridge. Working with Paus+Grün and Eightlines we designed custom built fridge made out of Kevlar that could literally stop a bullet. Which was necessary since we took it across country and gave thousands of Canadians the chance to take their best shot at it. All in the name of cold beer and free hockey tickets.