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#THE NEW 10

(2015)

 

Hijacking a hashtag to expose pay inequality

The U.S. Treasury announced it is redesigning the $10 bill to feature the first female on paper money. They created a campaign and a hashtag (#thenew10) asking people to submit their ideas on who and what to put on the new 10 dollar bill.

We helped the American Association of University Women (AAUW) with their submission.